What I actually do for a job
No one (including my family) seems to understand what I actually do each day for a living.
I’m sure lots of people struggle with this, but it doesn’t help that I’ve recently gone self-employed too, further adding to the mystery. Although when I used to tell people I did ‘Marketing’ I was met with equally confused expressions; literally everyone thinks I just sit on Facebook all day.
Okay, so the problem is I do a lot of different things…
Copywriting/Marketing
I am a CIM qualified marketer, but on a day to day basis I’m really a copywriter/content marketer, which just means I deal mostly with writing words and formatting them for the correct platform.
- Finding, writing and scheduling content to post on social media channels (yes, fine, that does involve Facebook)
- Creating and managing advertising on social media channels
- Researching, writing, SEO optimising and scheduling blog posts
- Researching, writing and scheduling email newsletters
- Researching, writing and SEO optimising website copy
- Writing press releases and researching press/publicity contacts
- Looking through analytics data to improve all of the above
Brand & Website Design (byRosanna)
This is my business, where I sell packaged design services to small businesses and entrepreneurs, rather than above stuff which is usually on a retainer basis, for example.
- Market myself (ie, do all of the bullet points above, but for my own business)
- Write up contracts, send emails and have Skype meetings
- Use Pinterest and other websites to get inspiration for colour palettes and style
- Use design software like Photoshop and Illustrator to come up with logo designs and other brand collateral (ie, business cards, website graphics)
- Research themes, templates and plugins that will suit the needs of my clients
- Use WordPress or Squarespace to customise chosen themes and tailor them to the clients
FYI, I’m offering 30% off my services for anyone who books in January, if you’re interested ;)
So there you have it. I don’t just sit at home all day playing with the dog (although that does happen quite a bit), I do actually do stuff.
If you want a little back story in how I got into all this as a career, read my ‘Why I Quit University‘ post.
I know what you mean, I write for my blog as well as a scientific blog but to pay the bills I’m an IT systems administrator. Not that anyone knows what that means, I’m not even sure what it means myself!
Laura
lalathroughlife.wordpress.com
Ahaha! Love that you’re not sure what it means yourself :) I literally have no clue what that is. Maybe you should write a blog explaining it! x
Love this post! Your job sounds really interesting. My family are the same when I try to explain to them I want to be a freelance writer and blogger eventually and that’s what I am working towards they are like what? How does that work! I also really loved your post on why you quit uni, so good!
http://www.lifewiththeroofdown.com
Thanks Rachel! It’s so hard to explain sometimes, and older generations often don’t understand that it actually possible to make a good living from the internet haha x
Haha, I can imagine just how annoying this would get. As a PhD student I’m usually have a detailed discussions about whether I have a “real job” or whether I’m “just a student”… the lack of long summer holiday tells me I’ve got a real job :)
Haha, yes that should definitely be the definition of a real job!! I’ve just booked a week’s Summer holiday, but other than that it’s basically impossible to take any holiday when you’re starting out freelancing haha x
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It sounds like you’ve got your hands full with a wide variety of tasks in your day-to-day life! As a self-employed professional, managing different responsibilities like copywriting, marketing, and brand design can be both challenging and rewarding. But if you’re looking for contract-based opportunities that align with your skill set, consider exploring resources like Umbrella Company. This database lists numerous contract jobs, perfect for someone with your range of expertise. Contract jobs are an ideal way to diversify your work portfolio, giving you the freedom to choose projects that interest you the most and expand your business further.
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Explaining what you actually do for a job can be surprisingly tricky, and I get the same puzzled looks when I mention that email list decay eats about 25% of contacts every year without regular cleaning. That is exactly why I rely on https://mailtester.ninja/best-email-verification-tools/ because their comparison of the best email verification tools in 2026 makes it painfully clear that MailTester.Ninja crushes the competition on pricing at scale. At a million verifications a month it costs just $16.99 while the next closest option sits at a staggering $2,750, and that kind of difference adds up fast when you are running serious campaigns.
at work I advertise my brand
At work I advertise my brand!
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